Cerena

An organic luxury hemp brand that blends Latinx heritage, plant science, and poetic storytelling.

The Problem

Strict advertising rules and a saturated category blocked paid‑media growth. Without a structured retention program, Cerena lacked a reliable way to teach customers about hemp, earn trust, and drive repeat sales.

The Solution

I built an email‑first retention system: seven automated flows and narrative campaigns that fused product science with ritual‑driven storytelling. Email became Cerena’s primary voice, guiding customers from curiosity to calm and ultimately driving 37 % of total revenue.

Attributed Sales
37%
Open Rate
48%
CTR
2.7%

Let's Turn Your Klaviyo Into a Customer Centric, Money Making Machine

Whether you're starting from scratch or need a serious upgrade, this proven 4-step process is designed to enhance customer interactions, boost conversions, and effeciently drive long-term revenue.

"Chris joined The Bloom Method team to help with our email strategy and after a few months we offered him the role of COO. From design, marketing, customer experience, to financial acumen Chris strengthened our foundation and improved our business."

- Brooke Cates, The Bloom Method

Step 1

Quick 15-Minute Discovery Call

Let's hop on a quick call to ensure we’re aligned. I mostly work with brands doing $15K–$100K/month who want to grow revenue efficiently using email & SMS with Klaviyo.

Step 2

FREE Audit: Your Blueprint for More Revenue

This is more than a health check — it’s your foundation for a high ROI strategy. By identifying what’s working and fixing what’s not, we create a clear plan to improve your customer experience and generate more revenue.

Step 3

3-Month Project to Prove It

I start new client relationships with a focused three-month project. Each month, we tackle your most pressing retention needs identified in the audit. This creates a stronger foundation and delivers early wins, while giving us the data we need to plan for what comes next.

Step 4

Long-Term Growth, On Your Terms

Retention strategies are never complete but after three months, you’ll have a trusted foundation. We can keep building together or I’ll hand off all assets so your team can manage in-house.

ode.to Studio provides lighting fast work.
ode.to Studio always provides OCD quality designs.
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ode.to Studio is always organized and transparent.

Pick What You Need. Skip What You Don’t.

Whether it’s strengthening the foundation, improving design, scaling campaigns, or testing for new opportunities — you choose where to start, and we’ll build from there.

Klaviyo Account Setup

This one-time setup includes custom account configuration, Shopify (or ecomm platform) integration, email/SMS compliance settings, and deliverability checks—everything you need to start sending with confidence.

Starting at $500
Monthly Campaign Strategy & Execution

Plan, design, write, and send manual campaigns (sales, product launches, brand updates) to keep your audience engaged beyond automation.

Starting at $1,500
Email Design

Fully editable Klaviyo template with reusable sections for drag and drop management or a custom Figma designed HTML template for precise visual and responsive control. Both options are mobile friendly, aligned with your brand, and built to simplify your email creation while keeping messages consistent.

Starting at $500
Audience Segmentation

Create targeted audience groups (e.g., Engaged, AOV's, LTV's, Churn Risk) to improve relevance and performance across campaigns and automations.

Starting at $500
Lead Form Setup & Optimization

Includes strategy, design, copy, targeting, and Klaviyo setup for pop-up, flyout, or embedded form.

Starting at $500
Loyalty Program Strategy & Setup

Turn one-time buyers into lifelong customers. I’ll help you choose the right loyalty platform, structure your rewards program, and connect it to Klaviyo for seamless email and SMS engagement.

Starting at $500
A/B Testing & Optimizations

Includes strategy, setup, and reporting for 10 A/B tests across subject lines, content, send times, or segments. Delivered with insights and next-step recommendations to improve performance.

$1,250 Package
Special Projects

While I specialize in retention marketing, I'm technically a full-stack creative marketer so I occasionally take on select projects like website design (Shopify and Webflow) or creative consulting, especially when it relates to improving the overall customer experience.

TBD
Cerena Email Design
Janji Email Design
Cerena Email Design
A Frame Sauce Email Design
Field Company Email Design
Bon Bee Honey Email Design
Detroit Axle Email Design
The Bloom Method x Cloud Chips Email Design
Cerena Email Design
Janji Email Design
Cerena Email Design
A Frame Sauce Email Design
Field Company Email Design
Bon Bee Honey Email Design
Detroit Axle Email Design

These 7 Email Automations Will Print Money While You Sleep

No more guesswork. These automations recover abandoned carts, turn cold leads into customers, and keep buyers coming back. I’ll handle the strategy, design, copy, and deployment of your new high-ROI system within 30 days.

Want a FREE Audit? Schedule a quick 15-min discovery call and let's discuss your current strategy. At the very minimum you'll gain valuable insights and actionable advice.

"Chris's knowledge runs deep but he's able to simplify the complex world of e-commerce and create manageable tasks to move forward. We highly recommend working with him."

- Matthew Kanbergs, TU•ET•AL

Welcome

Your welcome series sets the tone. We’ll hook new leads with value-driven messaging and a strong offer—turning curiosity into conversions from day one.

Browse Abandonment

When shoppers browse and bounce, you lose money. This flow follows up with personalized messaging to bring high-intent visitors back and close the sale.

Cart Abandonment

Shoppers abandon their carts for dozens of reasons. This flow revives interest with persuasive reminders and incentives that drive them back to purchase.

Checkout Abandonment

These are your closest-to-converting customers. We’ll recapture them with well-timed emails and SMS that rebuild trust, answer objections, and seal the deal.

Post-Purchase

The sale doesn’t end at checkout. This flow builds loyalty with thoughtful follow-ups, product education, and timely upsells—maximizing lifetime value.

30-Day Didn’t Purchase

Not every subscriber buys right away. This targeted flow nudges them back with value, urgency, and social proof—designed to turn indecision into action.

Win-Back

When past customers go quiet, this flow brings them back. With tailored messaging and compelling offers, we re-ignite interest and turn lost leads into loyal fans.

Not All Email Strategies Are Created Equal

Agencies are typically bloated and expensive. DIY is time-consuming. I focus on offering clear communication, transparent pricing, and a system that actually makes you more money.

Why Work With Me?

Faster results, tailored strategy, and brand-aligned execution without the agency bloat or the DIY guesswork.

AGENCY
DIY
High ROI (30-40% Revenue)
Transparent Pricing, No Retainers
Fast Setup (3–4 Weeks)
Custom Strategy & Segmentation
Branded Copy & Email Design
Full Creative + Technical Execution
Money Back Guarantee

Frequently Asked Questions

I keep things simple, strategic, and built to perform. Whether you're brand new to retention marketing or already have a few automations running, my goal is to make you more money.

"If you have the opportunity to work with Chris, I highly recommend you take advantage of the opportunity."

- Ren Costantini, SEO Expert

What if I'm just getting started with my new store?

This is the perfect time to build your retention system. Instead of relying only on ads or one-time buyers, you’ll capture leads, build relationships, and start creating repeat revenue from day one.

I’ll handle the essentials—domain setup, list growth, deliverability, email design, and key automated flows so your store is built on a strong foundation.

What if I’m not on Klaviyo?

Klaviyo is the most powerful and trusted CRM for turning customer data into profitable revenue. If you’re on another platform, I can handle the migration for you—making sure your data, audiences lists, and winning automations transfer cleanly. Whether you’re switching from another tool or starting fresh, I’ll make sure you’re set up to maximize results without the headaches.

What do you need from me to get started?

We’ll start with a quick 15-minute call to align on goals. From there, you’ll complete a short onboarding form, share access to your sales channel and Klaviyo accounts, and provide any brand assets you already have. I’ll guide you step by step and handle the heavy lifting so it feels seamless.

What sets you apart from other freelancers and agencies?

What sets me apart is the mix of creative and operational depth. I’ve built e-commerce brands, led growth as a COO, and now specialize in retention. I approach every project with a strategic lens, a clean creative style, and a deep respect for how your business actually runs—especially when it comes to protecting margins and increasing profit.

What’s your 100% money-back guarantee?

My 3-month project is designed to deliver measurable impact, whether that’s recovering more carts, growing your audience list, improving deliverability, or increasing customer lifetime value (LTV). For brands that already have consistent traffic and customer acquisition in place, I guarantee you’ll see a return on your investment in the first 90 days or I’ll refund you.

For earlier-stage brands, the focus is on building a strong foundation so you’re ready to capture and convert as volume grows. That means no wasted spend, no guessing, and confidence that your retention system is built to drive profitable growth from day one.

How are emails designed and deployed?

Most emails are designed in Figma and developed into fully custom HTML that reflects your brand with precision. This method allows for more creative control, better performance, and stronger visual consistency across devices.

If you prefer a more hands-on setup, I also offer Klaviyo-native templates built for easy editing, or image-based layouts for quick-turn campaigns. Either way, I handle the full process—from strategy and copy to build and launch in Klaviyo.

How do ongoing campaigns fit into retention strategy?

Automated flows handle the key moments in a customer’s journey, while manual campaigns keep your brand active and top of mind. Regular storytelling through newsletters, product launches, and seasonal promotions create touchpoints that build connection, drive repeat purchases, and increase both LTV and AOV. Together, flows and campaigns form a complete retention system that grows revenue while strengthening customer relationships.