Cerena

An organic luxury hemp brand that blends Latinx heritage, plant science, and poetic storytelling.

The Problem

Strict advertising rules and a saturated category blocked paid‑media growth. Without a structured retention program, Cerena lacked a reliable way to teach customers about hemp, earn trust, and drive repeat sales.

The Solution

I built an email‑first retention system: seven automated flows and narrative campaigns that fused product science with ritual‑driven storytelling. Email became Cerena’s primary voice, guiding customers from curiosity to calm and ultimately driving 37 % of total revenue.

Attributed Sales
37%
Open Rate
48%
CTR
2.7%

Let's Turn Your Klaviyo Into a Money Making Machine

Whether you're starting from scratch or need a serious upgrade, this proven 4-step process is built to maximize email performance, boost conversions, and drive long-term revenue. No retainer, just a one-time payment starting at $4,950 plus 100% money-back guarantee.

"Chris joined The Bloom Method team to help with our email strategy and after a few months we offered him the role of COO. From design, marketing, customer experience, to financial acumen Chris strengthened our foundation and improved our business."

- Brooke Cates, The Bloom Method

Step 1

Quick 15-Minute Discovery Call

Let's hop on a quick call to ensure we’re aligned. I mostly work with brands doing $15K–$100K/month who want to grow revenue efficiently using email & SMS with Klaviyo.

Step 2

FREE Audit: Your Blueprint for More Revenue

This retention audit isn’t just a health check—it’s the foundation for a high-ROI strategy. By identifying gaps, refining what’s working, and fixing what’s not, we create a clear plan to generate more sales and higher profits.

Step 3

I'll Build & Deploy 7 High-ROI Email Automations

Over the next 3-4 weeks, I’ll design, write, and build up to 24 strategic emails across 7 essential automations, ensuring your brand engages customers at the right time and personalized to their experience–and for greater revenue.

Step 4

Optimize & A/B Test for Maximum ROI

After launching your new automated flows, I'll spend 30 days analyzing performance, running A/B tests, and fine-tuning every flow to ensure they're converting at their highest potential. By the end, you’ll have a fully optimized high-ROI system—ready to scale and drive continuous revenue.

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ode.to Studio is always organized and transparent.

Pick What You Need. Skip What You Don’t.

Need more than just automated flows? From campaign planning and segmentation to design, copy, and strategy—this menu lets you drive retention, your way.

Klaviyo Account Setup

This one-time setup includes custom account configuration, Shopify (or ecomm platform) integration, email/SMS compliance settings, and deliverability checks—everything you need to start sending with confidence.

Starting at $500
Monthly Campaign Strategy & Execution

Plan, design, write, and send manual campaigns (sales, product launches, brand updates) to keep your audience list engaged beyond automation.

Starting at $1,500
Email Design

Choose between a fully editable Klaviyo template with reusable blocks for drag and drop ease, a custom Figma-designed HTML template for precise visual control. Both options are mobile friendly, aligned with your brand, and built to simplify your email creation while keeping campaigns consistent and effective.

Starting at $500
Audience List Segmentation

Create targeted audience groups (e.g., Engaged, AOV's, LTV's, Churn Risk) to improve relevance and performance across campaigns.

Starting at $500
Pop-up Form Setup & Optimization

Includes strategy, design, copy, targeting logic, and Klaviyo setup for pop-up, flyout, or embedded form.

$500
A/B Testing & Optimizations

Includes strategy, setup, and reporting for 10 A/B tests across subject lines, content, send times, or segments. Delivered with insights and next-step recommendations to improve performance.

$1,250 Package
Special Projects

While I specialize in retention marketing, I occasionally take on select projects like website design (Shopify and Webflow) or creative consulting, especially when it ties into the customer experience.

TBD
Cerena Email Design
Janji Email Design
Cerena Email Design
A Frame Sauce Email Design
Field Company Email Design
Bon Bee Honey Email Design
Detroit Axle Email Design
The Bloom Method x Cloud Chips Email Design
Cerena Email Design
Janji Email Design
Cerena Email Design
A Frame Sauce Email Design
Field Company Email Design
Bon Bee Honey Email Design
Detroit Axle Email Design

These 7 Email Automations Will Print Money While You Sleep

No more guesswork. These automations recover abandoned carts, turn cold leads into customers, and keep buyers coming back. I’ll handle the strategy, design, copy, and deployment of your new high-ROI system within 30 days.

Want a FREE Audit? Schedule a quick 15-min discovery call and let's discuss your current strategy. At the very minimum you'll gain valuable insights and actionable advice.

"Chris's knowledge runs deep but he's able to simplify the complex world of e-commerce and create manageable tasks to move forward. We highly recommend working with him."

- Matthew Kanbergs, TU•ET•AL

Welcome

Your welcome series sets the tone. We’ll hook new leads with value-driven messaging and a strong offer—turning curiosity into conversions from day one.

Browse Abandonment

When shoppers browse and bounce, you lose money. This flow follows up with personalized messaging to bring high-intent visitors back and close the sale.

Cart Abandonment

Shoppers abandon their carts for dozens of reasons. This flow revives interest with persuasive reminders and incentives that drive them back to purchase.

Checkout Abandonment

These are your closest-to-converting customers. We’ll recapture them with well-timed emails and SMS that rebuild trust, answer objections, and seal the deal.

Post-Purchase

The sale doesn’t end at checkout. This flow builds loyalty with thoughtful follow-ups, product education, and timely upsells—maximizing lifetime value.

30-Day Didn’t Purchase

Not every subscriber buys right away. This targeted flow nudges them back with value, urgency, and social proof—designed to turn indecision into action.

Win-Back

When past customers go quiet, this flow brings them back. With tailored messaging and compelling offers, we re-ignite interest and turn lost leads into loyal fans.

Not All Email Strategies Are Created Equal

Agencies are typically bloated and expensive. DIY is time-consuming. I focus on offering fast setup, transparent pricing, and a system that actually converts.

Why Work With Me?

Faster results, tailored strategy, and brand-aligned execution without the agency bloat or the DIY guesswork.

AGENCY
DIY
High ROI (30-40% Revenue)
Transparent Pricing, No Retainers
Fast Setup (3–4 Weeks)
Custom Strategy & Segmentation
Branded Copy & Email Design
Full Creative + Technical Execution
Money Back Guarantee

Frequently Asked Questions

I keep things simple, strategic, and built to perform. Whether you're brand new to retention marketing or already have a few automations running, my goal is to make you more money.

"If you have the opportunity to work with Chris, I highly recommend you take advantage of the opportunity."

- Ren Costantini, SEO Expert

What if I'm just getting started with my new store?

Then you’re right on time. Email automations should be foundational. The sooner you have high-performing flows in place, the faster you'll build retention, trust, and revenue.

Starting early also gives you a clearer view of the customer journey. Without it, you’re operating with a blind spot. With it, you can spot patterns, respond with intention, and communicate in ways that comfortably move people forward.

Do I need to already be using Klaviyo?

Not at all. If you're on another platform, I’ll help migrate you to Klaviyo, connect it properly to Shopify (or your current sales platform), and set everything up with long-term performance in mind.

What do you need from me to get started?

Just the essentials: a short onboarding form, access to your Shopify and Klaviyo accounts, and any brand assets you have (logo, colors, voice). I’ll walk you through all of it.

What sets you apart from other freelancers and agencies?

What sets me apart is the mix of creative and operational depth. I’ve built e-commerce brands, led growth as a COO, and now specialize in retention. I approach every project with a strategic lens, a clean creative style, and a deep respect for how your business actually runs—especially when it comes to protecting margins and increasing profit.

What’s your 100% money-back guarantee?

If the flows I build don’t generate at least 2x your one-time investment within 90 days, I’ll refund you, no questions asked.

How are emails designed and deployed?

Most emails are designed in Figma and developed into fully custom HTML that reflects your brand with precision. This method allows for more creative control, better performance, and stronger visual consistency across devices.

If you prefer a more hands-on setup, I also offer Klaviyo-native templates built for easy editing, or image-based layouts for quick-turn campaigns. Either way, I handle the full process—from strategy and copy to build and launch in Klaviyo.

Do you manage ongoing email campaigns?

Yes—and I highly recommend it. While the automated flows are the foundation, a healthy retention strategy includes regular campaigns, A/B testing, segmentation, and seasonal touchpoints. My goal is to wow you with the flows. If we’re aligned, continuing with monthly support helps us stay consistent, optimize based on real data, and turn retention into a reliable profit engine.

Can I start with fewer automated flows?

Yes. If you're working with a tighter budget or want to test the waters, we’ll start with 4 of the highest-impact flows for $3,500. We can always build more from there.