In July 2018, I embarked on a journey that would redefine my career and set a new standard in the hemp industry. Cerena, a luxury hemp company, was born out of a desire to offer something exceptional: certified organic full-spectrum CBD tinctures and beauty products directly to consumers. From the get-go, Cerena was more than a business; it was a mission to change perceptions and elevate the quality within the hemp space.
The hemp industry, especially pre-2018 Farm Bill, was akin to the Wild West. The market was flooded with low-quality products, often produced under questionable conditions. Moreover, navigating the legal and financial hurdles presented by the industry's regulatory gray areas was a monumental task, particularly when it came to securing reliable credit card processing for our online sales.
My journey with Cerena was a testament to the power of vision, dedication, and innovation in an emerging industry. By prioritizing quality, sustainability, and customer experience, we were able to distinguish Cerena as a leader in the luxury hemp market, setting new standards and paving the way for future brands. The legacy of Cerena, marked by pioneering efforts and operational excellence, continues to inspire and shape the industry landscape.
Matthew & Natalie Kanbergs
Owners
Explore the journey of The Bloom Method's transformation, focusing on operational excellence and sustainable growth. Through strategic omnichannel development, process optimization, and financial acumen, we achieved enhanced customer engagement, improved efficiency, and financial health. This case underscores the power of aligning business operations with customer needs for lasting success.
TU•ET•AL’s online presence was revamped through a targeted Shopify redesign and a strategic Klaviyo email marketing setup. We kept the scope of work focused on enhancing the user experience and aligning digital touchpoints with the brand's ethos of sustainability and artisanal quality. The result was a significant uplift in customer engagement, conversion rates, and brand loyalty.
Brooke Cates
Owner
Leah Watkins
Owner
Ren Costantini
SEO Marketing Expert
Joseph Clinton
Creative Director
Dynamic Website Design & Development: Crafting stunning, user-friendly Shopify and Webflow websites optimized for all devices. From concept to launch, ensure your site embodies your brand and speaks directly to your audience's needs.
User Experience (UX) Optimization: Enhancing site navigation, load times, and content layout to improve the overall user experience, encouraging longer visits and higher conversion rates.
Organic SEO & Content Marketing: Crafting and implementing SEO strategies that enhance your visibility on search engines paired with blog content strategy that establishes authority and engages your target audience.
Paid Customer Acquisition: I offer strategic planning, engaging ad creatives, compelling copy, effective landing pages, and broad conversion & retention strategies but I do not manage paid social or search ad accounts.
Tailored Email & SMS Marketing: Develop and execute email and SMS marketing strategies with various CRM software particularly Klaviyo that engage, convert, and retain your audience, from newsletter content to targeted messages to specific customers.
Automation & Segmentation: Setting up complex automation flows and segmenting your audience allows us to send targeted, personalized messages at scale. This approach drives relevance, customer actions, and significantly boosts your profits by enhancing engagement and conversions.
Business Strategy & Growth Planning: Offering strategic advice to identify growth opportunities, optimize operations, and scale your business effectively.
Market Analysis & Competitive Research: Conducting thorough market research and competitive analysis to inform strategic decisions and identify unique positioning opportunities.
Whether you're mapping out the first steps of your brand journey or looking to implement detailed marketing strategies, I'm here to help.
The process kicks off with a discovery call to understand your needs. If we're a good fit, I'll send a proposal with a detailed scope of work included, followed by package selection and contract signing.
Then, after you complete a brand questionnaire and grant channel access, we'll have a kickoff call to confirm tasks before I dive into the project.
Each strategy is built from the ground up based on your brand’s unique goals, audience, and market position. The brand questionnaire and initial conversations are crucial for crafting a personalized approach that aligns with your specific needs.
Absolutely! I offer comprehensive services that cover both design and marketing, ensuring a cohesive and integrated approach that amplifies your brand’s presence and engagement across all channels. If I ever need outside help on something, you'll know about it.
Success metrics are defined early in the collaboration, tailored to your specific goals—whether that’s increasing brand awareness, driving sales, or enhancing customer engagement. I use a mix of analytics and qualitative feedback to gauge project success.
Your satisfaction is paramount. I welcome feedback at any stage of the project and include revision cycles within the scope to ensure the final deliverables perfectly align with your vision.
You'll receive regular updates and direct communication throughout our collaboration. I’m committed to transparency and am always available for questions or adjustments as needed to ensure the project aligns perfectly with your needs.
Project timelines vary based on scope and complexity but are clearly outlined in the proposal phase. Whether it’s a quick turnaround or a long-term engagement, timelines are set to meet your goals without compromising quality.
My edge comes from firsthand experience as an e-commerce brand owner and COO, blending creative design with strategic marketing from an insider’s perspective. This unique blend allows me to navigate both the big-picture and minute details of brand building and operational scaling.
I offer solutions that deeply resonate with brands, ensuring your potential is fully unlocked and exceeded, not just met.
Flexibility is key in marketing and design. If a pivot is necessary, we’ll assess the new direction together and adjust our approach accordingly, ensuring the project remains aligned with your objectives and market dynamics.
Budget concerns are a real part of embarking on any new project, especially for entrepreneurs passionate about bringing their dreams to life. My primary goal is to help you achieve those dreams which is why I encourage you to take advantage of the discovery call. It’s not just about numbers; it's a chance for us to connect, discuss your business, and explore ways I may be able to help.
We'll schedule a discovery call and discuss your project. At the very least you'll gain valuable insights and actionable advice.
hello@odeto.studio