In July 2018, I embarked on a journey that would redefine my career and set a new standard in the hemp industry. Cerena, a luxury hemp company, was born out of a desire to offer something exceptional: certified organic full-spectrum CBD tinctures and beauty products directly to consumers. From the get-go, Cerena was more than a business; it was a mission to change perceptions and elevate the quality within the hemp space.
The hemp industry, especially pre-2018 Farm Bill, was akin to the Wild West. The market was flooded with low-quality products, often produced under questionable conditions. Moreover, navigating the legal and financial hurdles presented by the industry's regulatory gray areas was a monumental task, particularly when it came to securing reliable credit card processing for our online sales.
My journey with Cerena was a testament to the power of vision, dedication, and innovation in an emerging industry. By prioritizing quality, sustainability, and customer experience, we were able to distinguish Cerena as a leader in the luxury hemp market, setting new standards and paving the way for future brands. The legacy of Cerena, marked by pioneering efforts and operational excellence, continues to inspire and shape the industry landscape.
Matthew & Natalie Kanbergs
Owners
Explore the journey of The Bloom Method's transformation, focusing on operational excellence and sustainable growth. Through strategic omnichannel development, process optimization, and financial acumen, we achieved enhanced customer engagement, improved efficiency, and financial health. This case underscores the power of aligning business operations with customer needs for lasting success.
TU•ET•AL’s online presence was revamped through a targeted Shopify redesign and a strategic Klaviyo email marketing setup. We kept the scope of work focused on enhancing the user experience and aligning digital touchpoints with the brand's ethos of sustainability and artisanal quality. The result was a significant uplift in customer engagement, conversion rates, and brand loyalty.
Brooke Cates
Owner
Leah Watkins
Owner
Ren Costantini
SEO Marketing Expert
Joseph Clinton
Creative Director
Scott Herlihy
Co-Founder
Responsive Website Design & Development: Crafting stunning, user-friendly Shopify, Webflow, and Squarespace websites optimized for all devices. From concept to launch, ensure your site embodies your brand and speaks directly to your audience's needs.
User Experience (UX) Optimization: Enhancing site navigation, load times, and content layout to improve the overall user experience, encouraging longer visits and higher conversion rates.
Tailored Email & SMS Marketing Campaigns: Develop and execute email and SMS marketing strategies with various CRM software particularly Klaviyo that engage, retain, and convert your audience, from newsletter content to targeted messages.
Automation & Segmentation: Setting up sophisticated automation flows and segmenting your list to deliver personalized messages at scale, driving relevancy and customer actions.
New Product Development & Launch Strategies: From ideation to market launch, offering strategic guidance on developing products that align with your brand values and meet market demands.
Brand Identity & Guidelines Creation: Establishing a cohesive brand identity with clear, comprehensive guidelines to ensure consistency across all customer touchpoints.
Supply Chain Optimization: Streamlining your supply chain for efficiency, from manufacturer selection to logistics, ensuring your products are delivered on time and within budget.
Vendor Management & Procurement Strategies: Negotiating and managing relationships with vendors to secure the best terms and quality for your business needs.
Organic SEO & Content Marketing: Crafting and implementing SEO strategies that enhance your visibility on search engines paired with content marketing that establishes authority and engages your target audience.
Paid Customer Acquisition: Specializing in building successful paid social funnels by developing comprehensive strategies. This includes strategic planning, crafting engaging social ad creatives and compelling ad copy, designing effective landing pages, and setting up conversion and retention strategies.
Business Strategy & Growth Planning: Offering strategic advice to identify growth opportunities, optimize operations, and scale your business effectively.
Market Analysis & Competitive Research: Conducting thorough market research and competitive analysis to inform strategic decisions and identify unique positioning opportunities.
Whether you're mapping out the first steps of your brand journey or looking to implement detailed marketing strategies, I'm here to help.
The process kicks off with a discovery call to understand your needs. If we're a good fit, I'll send a proposal, followed by package selection, contract signing, and a mutual NDA. Then, after filling out a brand questionnaire and granting channel access, we'll have a kickoff call to finalize tasks before I dive into the work.
Each strategy is built from the ground up based on your brand’s unique goals, audience, and market position. The brand questionnaire and initial conversations are crucial for crafting a personalized approach that aligns with your specific needs.
Absolutely! I offer comprehensive services that cover both design and marketing, ensuring a cohesive and integrated approach that amplifies your brand’s presence and engagement across all channels. If I ever need outside help on something, you'll know about it.
Success metrics are defined early in the collaboration, tailored to your specific goals—whether that’s increasing brand awareness, driving sales, or enhancing customer engagement. I use a mix of analytics and qualitative feedback to gauge project success.
Your satisfaction is paramount. I welcome feedback at any stage of the project and include revision cycles within the scope to ensure the final deliverables perfectly align with your vision.
You'll receive regular updates and direct communication throughout our collaboration. I’m committed to transparency and am always available for questions or adjustments as needed to ensure the project aligns perfectly with your vision.
Project timelines vary based on scope and complexity but are clearly outlined in the proposal phase. Whether it’s a quick turnaround or a long-term engagement, timelines are set to meet your goals without compromising quality.
My edge comes from firsthand experience as a brand owner and COO, blending creative design with strategic marketing from an insider’s perspective. This unique blend allows me to navigate both the big-picture and minute details of brand building and operational scaling. I offer solutions that deeply resonate with brands, ensuring your potential is fully unlocked and exceeded, not just met.
Flexibility is key in marketing and design. If a pivot is necessary, we’ll assess the new direction together and adjust our approach accordingly, ensuring the project remains aligned with your objectives and market dynamics.
I understand that budget concerns are a real part of embarking on any new project, especially for entrepreneurs passionate about bringing their dreams to life. My primary goal is to help you achieve those dreams. That's why I encourage you to take advantage of the discovery call. It’s not just about numbers; it's a chance for us to connect, discuss your vision, and explore how we might be able to work together. Based on our conversation, I can tailor a proposal with a Scope of Work (SOW) that aligns with your needs and budget.
We'll schedule a discovery call and discuss your situation. At the very least you'll gain valuable insights and actionable advice.
hello@odeto.studio