Operational Excellence & Sustainable Growth at The Bloom Method

Explore the journey of The Bloom Method's transformation, focusing on operational excellence and sustainable growth. Through strategic omnichannel development, process optimization, and financial acumen, we achieved enhanced customer engagement, improved efficiency, and financial health. This case underscores the power of aligning business operations with customer needs for lasting success.
The Bloom Method trainer Brooke Cates stretching before a filmed prenatal and postpartum workout session.
Postpartum mom watching her child play on the beach
Image by Taylah Roberts


The Bloom Method, a pioneering platform dedicated to supporting pre and postpartum individuals, faced challenges in scaling its operations while maintaining a customer-centric approach. My tenure was characterized by a commitment to establishing a robust foundation, marked by efficiency and strategic growth.


The primary goal was to enhance The Bloom Method's operational framework to support sustainable growth, prioritize customer support over sales in our omnichannel strategy, and improve the company's EBITA. This approach aimed to solidify the company's market position while ensuring financial health and operational excellence.

Brief List of Strategies Implemented

  • Omnichannel Strategy Development: I led the design and implementation of an omnichannel strategy that centered on providing value and support to pre and postpartum customers. This strategy was carefully crafted to engage customers across multiple platforms, ensuring consistency and value in every interaction, with a focus on community support rather than direct sales.
  • Operational Process Optimization: Recognizing the need for scalable and repeatable processes, I spearheaded initiatives to streamline operations. This involved automating manual tasks, refining internal workflows, and implementing best practices for efficiency, which significantly reduced operational bottlenecks and improved team productivity.
  • Financial Acumen and EBITA Improvement: Working closely with the ownership team, I demystified financial metrics, focusing on EBITA as a key indicator of operational efficiency and profitability. Through targeted cost-management strategies and revenue optimization, we achieved notable improvements in EBITA, enhancing financial stability and attracting potential investors.


  • Enhanced Customer Engagement: The customer-first omnichannel strategy led to increased engagement, higher satisfaction rates, and a strengthened community of pre and postpartum individuals. This shift not only supported retention but also fostered organic growth through word-of-mouth.
  • Operational Efficiency: The streamlined processes and adoption of automation tools resulted in a leaner operation, capable of scaling effectively to meet growing demand without compromising service quality or employee well-being.
  • Financial Health: The focused effort on improving EBITA paid dividends, as The Bloom Method saw an uplift in its financial performance. This improvement was instrumental in supporting strategic investments and future growth initiatives.


My tenure at The Bloom Method was marked by a transformative approach to operations and strategy. By prioritizing efficient, repeatable processes and aligning our business model more closely with the needs of our customers, we laid a strong foundation for sustainable growth. The focus on operational excellence and financial health not only propelled The Bloom Method forward but also instilled a culture of continuous improvement that will fuel its success for years to come.

Postnatal mom doing down dog yoga pose
Image by Taylah Roberts
Postnatal mom doing push up with her daughter
Image by Taylah Roberts
Prenatal mom working out with kids running around the house
Image by Taylah Roberts
Prenatal mom working out to The Bloom Method
Image by Taylah Roberts
Postnatal mom holding baby up in the air on the beach
Image by Taylah Roberts
"We began as a bare bones startup and with design and direction from ode.to, we were able to quickly up-level our business. Chris's knowledge runs deep but he's able to simplify the complex world of e-commerce and create manageable tasks to move forward. We highly recommend working with him."
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TU•ET•AL’s online presence was revamped through a targeted Shopify redesign and a strategic Klaviyo email marketing setup. We kept the scope of work focused on enhancing the user experience and aligning digital touchpoints with the brand's ethos of sustainability and artisanal quality. The result was a significant uplift in customer engagement, conversion rates, and brand loyalty.

"Chris joined The Bloom Method team to help with our email strategy and after a few months we offered him the role of COO. From design, marketing, customer experience, to financial acumen Chris strengthened our foundation and improved our business."
The Bloom Method - On-demand Pre and Postnatal Fitness Program

Brooke Cates


Chris was an absolute dream to work with. He totally got me and my brand and created a website that was aesthetically pleasing and functional. He had ideas that I hadn't even thought of and implemented them seamlessly. I would definitely recommend him to anyone looking to build or improve their website.
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Leah Watkins


"Chris's ability to walk the line of a CEO, client and human being is admirable to say the least. Chris always expressed sincere gratitude to whomever he employed which makes working for him that much more enjoyable. If you have the opportunity to work with Chris, I highly recommend you take advantage of the opportunity."
Ren Costantini (SEO Marketer)

Ren Costantini

SEO Marketing Expert

The beauty of collaborating with Chris is that he approaches all work, regardless of scope and budget, with the same amount of thoughtfulness, passion, and expertise. Chris was able to bring a level of knowledge & hands-on skill that helped us (and our client) dramatically enhance a major portion of their marketing operation.
Specialized Logo

Joseph Clinton

Creative Director


Website Design

Website Design

Website Design

Responsive Website Design & Development: Crafting stunning, user-friendly Shopify, Webflow, and Squarespace websites optimized for all devices. From concept to launch, ensure your site embodies your brand and speaks directly to your audience's needs.

User Experience (UX) Optimization: Enhancing site navigation, load times, and content layout to improve the overall user experience, encouraging longer visits and higher conversion rates.


Customer Acquisition

Customer Acquisition

Customer Acquisition

Organic SEO & Content Marketing: Crafting and implementing SEO strategies that enhance your visibility on search engines paired with blog content that establishes authority and engages your target audience.

Paid Customer Acquisition: I offer strategic planning, engaging ad creatives, compelling copy, effective landing pages, and broad conversion and retention strategies to attract, convert, and retain customers efficiently.


Email & SMS Marketing

Email & SMS Marketing

Email & SMS Marketing

Tailored Email & SMS Marketing: Develop and execute email and SMS marketing strategies with various CRM software particularly Klaviyo that engage, retain, and convert your audience, from newsletter content to targeted messages.

Automation & Segmentation: Setting up complex automation flows and segmenting your audience allows us to send targeted, personalized messages at scale. This approach drives relevance, customer actions, and significantly boosts your profits by enhancing engagement and conversions.


General Consultancy

General Consultancy

General Consultancy

Business Strategy & Growth Planning: Offering strategic advice to identify growth opportunities, optimize operations, and scale your business effectively.

Market Analysis & Competitive Research: Conducting thorough market research and competitive analysis to inform strategic decisions and identify unique positioning opportunities.

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Frequently Asked Questions

Whether you're mapping out the first steps of your brand journey or looking to implement detailed marketing strategies, I'm here to help.

How do I start working with you?

The process kicks off with a discovery call to understand your needs. If we're a good fit, I'll send a proposal with a detailed scope of work included, followed by package selection and contract signing.

Then, after you complete a brand questionnaire and grant channel access, we'll have a kickoff call to confirm tasks before I dive into the project.

How do you tailor strategies to fit different brands?

Each strategy is built from the ground up based on your brand’s unique goals, audience, and market position. The brand questionnaire and initial conversations are crucial for crafting a personalized approach that aligns with your specific needs.

Can you handle both design and marketing for my brand?

Absolutely! I offer comprehensive services that cover both design and marketing, ensuring a cohesive and integrated approach that amplifies your brand’s presence and engagement across all channels. If I ever need outside help on something, you'll know about it.

How do you measure the success of your projects?

Success metrics are defined early in the collaboration, tailored to your specific goals—whether that’s increasing brand awareness, driving sales, or enhancing customer engagement. I use a mix of analytics and qualitative feedback to gauge project success.

What’s your policy on revisions and feedback?

Your satisfaction is paramount. I welcome feedback at any stage of the project and include revision cycles within the scope to ensure the final deliverables perfectly align with your vision.

What kind of support can I expect during a project?

You'll receive regular updates and direct communication throughout our collaboration. I’m committed to transparency and am always available for questions or adjustments as needed to ensure the project aligns perfectly with your needs.

How long does a typical project with you last?

Project timelines vary based on scope and complexity but are clearly outlined in the proposal phase. Whether it’s a quick turnaround or a long-term engagement, timelines are set to meet your goals without compromising quality.

What sets you apart from other freelancers and agencies?

My edge comes from firsthand experience as an e-commerce brand owner and COO, blending creative design with strategic marketing from an insider’s perspective. This unique blend allows me to navigate both the big-picture and minute details of brand building and operational scaling.

I offer solutions that deeply resonate with brands, ensuring your potential is fully unlocked and exceeded, not just met.

What happens if we need to pivot our strategy mid-project?

Flexibility is key in marketing and design. If a pivot is necessary, we’ll assess the new direction together and adjust our approach accordingly, ensuring the project remains aligned with your objectives and market dynamics.

What if I'm worried my budget is too small to work with you?

I understand that budget concerns are a real part of embarking on any new project, especially for entrepreneurs passionate about bringing their dreams to life. My primary goal is to help you achieve those dreams. That's why I encourage you to take advantage of the discovery call. It’s not just about numbers; it's a chance for us to connect, discuss your business, and explore how I can help you. Based on our conversation, I can tailor a proposal with a scope of work (SOW) that aligns with your needs and budget.

Send Me a Message, I Promise I Don't Bite

We'll schedule a discovery call and discuss your situation. At the very least you'll gain valuable insights and actionable advice.

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