The Bloom Method, a pioneering platform dedicated to supporting pre and postpartum individuals, faced challenges in scaling its operations while maintaining a customer-centric approach. My tenure was characterized by a commitment to establishing a robust foundation, marked by efficiency and strategic growth.
The primary goal was to enhance The Bloom Method's operational framework to support sustainable growth, prioritize customer support over sales in our omnichannel strategy, and improve the company's EBITA. This approach aimed to solidify the company's market position while ensuring financial health and operational excellence.
My tenure at The Bloom Method was marked by a transformative approach to operations and strategy. By prioritizing efficient, repeatable processes and aligning our business model more closely with the needs of our customers, we laid a strong foundation for sustainable growth. The focus on operational excellence and financial health not only propelled The Bloom Method forward but also instilled a culture of continuous improvement that will fuel its success for years to come.
Matthew & Natalie Kanbergs
Owners
Facing the untamed market landscape head-on, Cerena developed one of the first trusted, certified organic supply chains and introduced pioneering products that elevated the customer experience. This case study is a personal recount of overcoming significant challenges, from regulatory hurdles to operational complexities, and highlights the skills and insights gained along the way.
TU•ET•AL’s online presence was revamped through a targeted Shopify redesign and a strategic Klaviyo email marketing setup. We kept the scope of work focused on enhancing the user experience and aligning digital touchpoints with the brand's ethos of sustainability and artisanal quality. The result was a significant uplift in customer engagement, conversion rates, and brand loyalty.
Brooke Cates
Owner
Leah Watkins
Owner
Ren Costantini
SEO Marketing Expert
Joseph Clinton
Creative Director
Responsive Website Design & Development: Crafting stunning, user-friendly Shopify, Webflow, and Squarespace websites optimized for all devices. From concept to launch, ensure your site embodies your brand and speaks directly to your audience's needs.
User Experience (UX) Optimization: Enhancing site navigation, load times, and content layout to improve the overall user experience, encouraging longer visits and higher conversion rates.
Organic SEO & Content Marketing: Crafting and implementing SEO strategies that enhance your visibility on search engines paired with blog content that establishes authority and engages your target audience.
Paid Customer Acquisition: I offer strategic planning, engaging ad creatives, compelling copy, effective landing pages, and broad conversion and retention strategies to attract, convert, and retain customers efficiently.
Tailored Email & SMS Marketing: Develop and execute email and SMS marketing strategies with various CRM software particularly Klaviyo that engage, retain, and convert your audience, from newsletter content to targeted messages.
Automation & Segmentation: Setting up complex automation flows and segmenting your audience allows us to send targeted, personalized messages at scale. This approach drives relevance, customer actions, and significantly boosts your profits by enhancing engagement and conversions.
Business Strategy & Growth Planning: Offering strategic advice to identify growth opportunities, optimize operations, and scale your business effectively.
Market Analysis & Competitive Research: Conducting thorough market research and competitive analysis to inform strategic decisions and identify unique positioning opportunities.
Whether you're mapping out the first steps of your brand journey or looking to implement detailed marketing strategies, I'm here to help.
The process kicks off with a discovery call to understand your needs. If we're a good fit, I'll send a proposal with a detailed scope of work included, followed by package selection and contract signing.
Then, after you complete a brand questionnaire and grant channel access, we'll have a kickoff call to confirm tasks before I dive into the project.
Each strategy is built from the ground up based on your brand’s unique goals, audience, and market position. The brand questionnaire and initial conversations are crucial for crafting a personalized approach that aligns with your specific needs.
Absolutely! I offer comprehensive services that cover both design and marketing, ensuring a cohesive and integrated approach that amplifies your brand’s presence and engagement across all channels. If I ever need outside help on something, you'll know about it.
Success metrics are defined early in the collaboration, tailored to your specific goals—whether that’s increasing brand awareness, driving sales, or enhancing customer engagement. I use a mix of analytics and qualitative feedback to gauge project success.
Your satisfaction is paramount. I welcome feedback at any stage of the project and include revision cycles within the scope to ensure the final deliverables perfectly align with your vision.
You'll receive regular updates and direct communication throughout our collaboration. I’m committed to transparency and am always available for questions or adjustments as needed to ensure the project aligns perfectly with your needs.
Project timelines vary based on scope and complexity but are clearly outlined in the proposal phase. Whether it’s a quick turnaround or a long-term engagement, timelines are set to meet your goals without compromising quality.
My edge comes from firsthand experience as an e-commerce brand owner and COO, blending creative design with strategic marketing from an insider’s perspective. This unique blend allows me to navigate both the big-picture and minute details of brand building and operational scaling.
I offer solutions that deeply resonate with brands, ensuring your potential is fully unlocked and exceeded, not just met.
Flexibility is key in marketing and design. If a pivot is necessary, we’ll assess the new direction together and adjust our approach accordingly, ensuring the project remains aligned with your objectives and market dynamics.
I understand that budget concerns are a real part of embarking on any new project, especially for entrepreneurs passionate about bringing their dreams to life. My primary goal is to help you achieve those dreams. That's why I encourage you to take advantage of the discovery call. It’s not just about numbers; it's a chance for us to connect, discuss your business, and explore how I can help you. Based on our conversation, I can tailor a proposal with a scope of work (SOW) that aligns with your needs and budget.
We'll schedule a discovery call and discuss your situation. At the very least you'll gain valuable insights and actionable advice.
hello@odeto.studio