Elevating TU·ET·AL’s Online Experience with Shopify and Klaviyo

TU•ET•AL’s online presence was revamped through a targeted Shopify redesign and a strategic Klaviyo email marketing setup. We kept the scope of work focused on enhancing the user experience and aligning digital touchpoints with the brand's ethos of sustainability and artisanal quality. The result was a significant uplift in customer engagement, conversion rates, and brand loyalty.
TU•ET•AL bars of soap
TU•AT•AL bars of soap
Image by Matthew Kanbergs

Background

TU·ET·AL, a distinguished artisanal soap brand, embarked on a digital transformation journey to enhance its Shopify storefront and email marketing capabilities. The brand's commitment to natural, handcrafted soaps and sustainability guided our approach to creating a seamless online shopping experience that mirrors TU·ET·AL's core values.

Shopify Store Design and Development

  • Objective: Revitalize the Shopify platform to reflect TU·ET·AL's artisan ethos, improve user engagement, and streamline the purchasing process.
  • Strategy and Implementation:
    • Conducted a full-scale redesign of the Shopify site, integrating a visual and navigational experience that resonates with the brand’s aesthetic.
    • Overhauled product pages with enriched descriptions and premium imagery, enhancing customer engagement and product appeal.
    • Achieved comprehensive mobile optimization to ensure a consistent and user-friendly shopping experience across devices.
    • Introduced a dedicated wholesale page to facilitate bulk orders, addressing the needs of retailers and volume buyers directly.
    • Added advanced site features, including product subscriptions and targeted post-purchase upsells, to improve customer retention and increase sales.

Klaviyo Email Marketing Enhancement

  • Objective: Develop and optimize a Klaviyo email marketing strategy to foster deep, meaningful connections with TU·ET·AL’s audience.
  • Strategy and Implementation:
    • Customized Klaviyo setup to align with TU·ET·AL’s marketing goals, focusing on audience engagement and brand storytelling.
    • Crafted unique email templates that showcase TU·ET·AL’s brand identity, ensuring consistency across all customer communications.
    • Implemented strategic audience segmentation, allowing for personalized and relevant email content, improving open and click-through rates.
    • Established key automated email flows, including a Welcome Series for new subscribers, an abandoned cart series to recover potential sales, and a review request flow to enhance customer feedback and product testimonials.

Results

  • The strategic overhaul of TU·ET·AL’s Shopify site coupled with a refined Klaviyo email marketing strategy delivered remarkable results:
    • Strengthened brand representation online, aligning the digital shopping experience closely with TU·ET·AL’s mission and aesthetic.
    • Enhanced user experience and interface led to increased customer engagement, more time spent on-site, and improved conversion rates.
    • Successful implementation of a wholesale page streamlined the purchasing process for bulk orders, opening new business opportunities.
    • The introduction of product subscriptions and upsells significantly boosted customer lifetime value and recurring revenue.
    • Personalized and automated email marketing campaigns deepened customer relationships, leading to higher engagement and retention rates.

Conclusion

Revamping TU·ET·AL’s Shopify site and leveraging Klaviyo’s email marketing tools have propelled the brand towards achieving its digital objectives. This transformation has not only optimized the online shopping experience but also solidified TU·ET·AL’s commitment to connecting with customers through sustainable, artisanal soaps. The project underscored the importance of a cohesive digital strategy in amplifying brand ethos and driving ecommerce success.

TU•ET•AL Bouquet bar of soap
Image by Matthew Kanbergs
TU•ET•AL orange bar of soap
Image by Matthew Kanbergs
TU•ET•AL Bloom Moon bar of soap
Image by Matthew Kanbergs
TU•ET•AL yellow bar of soap
Image by Matthew Kanbergs
TU•ET•AL bars of soap
Image by Matthew Kanbergs
★★★★★
"We began as a bare bones startup and with design and direction from ode.to, we were able to quickly up-level our business. Chris's knowledge runs deep but he's able to simplify the complex world of e-commerce and create manageable tasks to move forward. We highly recommend working with him."
TU•ET•AL - Handmade soap from The Catskill Mountains.

Matthew & Natalie Kanbergs

Owners

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★★★★★
"Chris joined The Bloom Method team to help with our email strategy and after a few months we offered him the role of COO. From design, marketing, customer experience, to financial acumen Chris strengthened our foundation and improved our business."
The Bloom Method - On-demand Pre and Postnatal Fitness Program

Brooke Cates

Owner

★★★★★
Chris was an absolute dream to work with. He totally got me and my brand and created a website that was aesthetically pleasing and functional. He had ideas that I hadn't even thought of and implemented them seamlessly. I would definitely recommend him to anyone looking to build or improve their website.
Folk Refillery & Supply - Kingston, New York's premium zero-waste grocery store.

Leah Watkins

Owner

★★★★★
"Chris's ability to walk the line of a CEO, client and human being is admirable to say the least. Chris always expressed sincere gratitude to whomever he employed which makes working for him that much more enjoyable. If you have the opportunity to work with Chris, I highly recommend you take advantage of the opportunity."
Ren Costantini (SEO Marketer)

Ren Costantini

SEO Marketing Expert

★★★★★
The beauty of collaborating with Chris is that he approaches all work, regardless of scope and budget, with the same amount of thoughtfulness, passion, and expertise. Chris was able to bring a level of knowledge & hands-on skill that helped us (and our client) dramatically enhance a major portion of their marketing operation.
Specialized Logo

Joseph Clinton

Creative Director

01

Website Design

Website Design

Website Design

Responsive Website Design & Development: Crafting stunning, user-friendly Shopify, Webflow, and Squarespace websites optimized for all devices. From concept to launch, ensure your site embodies your brand and speaks directly to your audience's needs.

User Experience (UX) Optimization: Enhancing site navigation, load times, and content layout to improve the overall user experience, encouraging longer visits and higher conversion rates.

05

Customer Acquisition

Customer Acquisition

Customer Acquisition

Organic SEO & Content Marketing: Crafting and implementing SEO strategies that enhance your visibility on search engines paired with blog content that establishes authority and engages your target audience.

Paid Customer Acquisition: I offer strategic planning, engaging ad creatives, compelling copy, effective landing pages, and broad conversion and retention strategies to attract, convert, and retain customers efficiently.

02

Email & SMS Marketing

Email & SMS Marketing

Email & SMS Marketing

Tailored Email & SMS Marketing: Develop and execute email and SMS marketing strategies with various CRM software particularly Klaviyo that engage, retain, and convert your audience, from newsletter content to targeted messages.

Automation & Segmentation: Setting up complex automation flows and segmenting your audience allows us to send targeted, personalized messages at scale. This approach drives relevance, customer actions, and significantly boosts your profits by enhancing engagement and conversions.

06

General Consultancy

General Consultancy

General Consultancy

Business Strategy & Growth Planning: Offering strategic advice to identify growth opportunities, optimize operations, and scale your business effectively.

Market Analysis & Competitive Research: Conducting thorough market research and competitive analysis to inform strategic decisions and identify unique positioning opportunities.

Schedule Discovery Call

Frequently Asked Questions

Whether you're mapping out the first steps of your brand journey or looking to implement detailed marketing strategies, I'm here to help.

How do I start working with you?

The process kicks off with a discovery call to understand your needs. If we're a good fit, I'll send a proposal with a detailed scope of work included, followed by package selection and contract signing.

Then, after you complete a brand questionnaire and grant channel access, we'll have a kickoff call to confirm tasks before I dive into the project.

How do you tailor strategies to fit different brands?

Each strategy is built from the ground up based on your brand’s unique goals, audience, and market position. The brand questionnaire and initial conversations are crucial for crafting a personalized approach that aligns with your specific needs.

Can you handle both design and marketing for my brand?

Absolutely! I offer comprehensive services that cover both design and marketing, ensuring a cohesive and integrated approach that amplifies your brand’s presence and engagement across all channels. If I ever need outside help on something, you'll know about it.

How do you measure the success of your projects?

Success metrics are defined early in the collaboration, tailored to your specific goals—whether that’s increasing brand awareness, driving sales, or enhancing customer engagement. I use a mix of analytics and qualitative feedback to gauge project success.

What’s your policy on revisions and feedback?

Your satisfaction is paramount. I welcome feedback at any stage of the project and include revision cycles within the scope to ensure the final deliverables perfectly align with your vision.

What kind of support can I expect during a project?

You'll receive regular updates and direct communication throughout our collaboration. I’m committed to transparency and am always available for questions or adjustments as needed to ensure the project aligns perfectly with your needs.

How long does a typical project with you last?

Project timelines vary based on scope and complexity but are clearly outlined in the proposal phase. Whether it’s a quick turnaround or a long-term engagement, timelines are set to meet your goals without compromising quality.

What sets you apart from other freelancers and agencies?

My edge comes from firsthand experience as an e-commerce brand owner and COO, blending creative design with strategic marketing from an insider’s perspective. This unique blend allows me to navigate both the big-picture and minute details of brand building and operational scaling.

I offer solutions that deeply resonate with brands, ensuring your potential is fully unlocked and exceeded, not just met.

What happens if we need to pivot our strategy mid-project?

Flexibility is key in marketing and design. If a pivot is necessary, we’ll assess the new direction together and adjust our approach accordingly, ensuring the project remains aligned with your objectives and market dynamics.

What if I'm worried my budget is too small to work with you?

I understand that budget concerns are a real part of embarking on any new project, especially for entrepreneurs passionate about bringing their dreams to life. My primary goal is to help you achieve those dreams. That's why I encourage you to take advantage of the discovery call. It’s not just about numbers; it's a chance for us to connect, discuss your business, and explore how I can help you. Based on our conversation, I can tailor a proposal with a scope of work (SOW) that aligns with your needs and budget.

Send Me a Message, I Promise I Don't Bite

We'll schedule a discovery call and discuss your situation. At the very least you'll gain valuable insights and actionable advice.

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